Feasibility Study for the Expansion of Cement and Construction Chemical Business in India

03 Aug 2020   |  India Competitive Intelligence

Client CLIENT

Performing dry mortar market assessment for Japanese cement and construction MNC planning to set the new business in India.

Issue ISSUE

Our client, a leading Japanese MNC in cement and construction chemical business, was looking into India to set up a new business base; and wanted to assess the feasibility. The client wanted to assess if the size and growth in India were sufficient to launch a dry mortar business with a local partner.

Cement and Construction Chemical Business

Solution SOLUTION

YCP Solidiance team did comprehensive research on the Indian Dry Mortar market to map the current and potential demand in the next 3-5 years. YCP Solidiance team also shortlisted and profiled top#10 potential JV partners and recommended the top#3 potential JV partners for the client backed with strategic rationale for each partner.

Approach APPROACH

Research and analysis-driven (Market data, potential partner’s universe, and shortlisted profiles info) ~70-80%; Strategic insights for a recommendation on JV ~20-30%.

Engagement ROI ENGAGEMENT ROI

Several global majors (including our client) were already eying India as a large market for dry mortar. We provided the client with a strong understanding of the size, growth outlook, and market landscape for dry mortar for the next 3-5 years. The client also had a strong understanding of the capabilities of the top #10 potential partners that would enable them to penetrate deeply into the Indian dry mortar market.